Xero Accounting Gold Champion Partner
We hope you enjoy reading the blog post.
If you want our team to do your accounting or tax for you click here.

Scaling through tough times with an information product

Regardless of the industry we operate in, we all have a passion for something that we absolutely love doing. It is human nature for us to invest a lot of time into these things and as a result, we also know a lot about them! My executive coach used to joke often about the student becoming the teacher :). It is now the perfect opportunity to marry the love you have for, with the knowledge you have of that one thing that makes you tick.

It’s time to create a knowledge product!

There has been no better time in history for you to slowly shift into entrepreneurship, than now. Whether you are an aspiring 1st time business owner starting a side-hustle, or existing business owner looking to branch out. Now is the time.

Never before have we had access to best in class digital tools for literally a few hundred bucks a month. You can get your corporate ID, branding and marketing material done with some free tools over a weekend. You are able to reach consumers looking for your knowledge and guidance right on their couch whilst mindlessly scrolling on their smartphones.

How privileged are we to live in such a special time, where anyone with the passion and hunger to make something happen, had the means and opportunity to do so.

Louise recently posted the following on one of my video threads on LinkedIn

[siteorigin_widget class=”SiteOrigin_Widget_Video_Widget”][/siteorigin_widget]

Different industries. Same rules.

My view personally, is that knowledge – or information products are not exclusive to certain industries only.

If Louise was a coaching client, I would have probably had the following “out-of-the-box” conversation to try and brainstorm some ideas.

She obviously loves knitting as she mentioned in her message above. My guess is that she also spend a fair amount of her time, on this exercise. So, I am wondering how many people out there, would love to learn to be able to knit, themselves? Whether to save some money by being able to make your own clothes, or to start producing your own line of high-end, handmade items to sell online.

Either way, my gut feel is that there is an audience out there right now, looking for the knowledge that Louise currently owns.

A strategy could be to develop an online beginners course that she could deliver to a subscription based audience on a weekly basis. She could deliver this with a drip-fed email newsletter that contains how-to videos along with instructions on how to start as a newby.

This could be reinforced in the form of Facebook and Instagram posts of her design ideas in order to connect with – and grow her audience.


Your hobby could become your side-hustle

The bottom-line is, most of us have some sort of knowledge that could be shared. In turn this knowledge could add value to someone keen on learning more about that topic.

My very basic list to get this started:

  • What do you absolutely love doing and don’t mind spending hours of your time, doing?
  • Who is the person that could possibly be looking for the information you have or learn what you’re already an expert at?
  • Where would be the ideal place for them to find your service and how would they consume your information
  • What software/subscriptions would you need to deliver the product?

KISS [Keep It Simple, Stupid]

The key take-away for anyway on a similar journey like Louise’s, is to keep things simple.

Complication kills passion and passion fuels growth!

So start off small and with only the basics…focus on one product and one ideal customer at a time. Only advice I can add to that, in the infamous words borrowed from Nike…

Ready to take your financial success to new heights?
How would it feel to have peace of mind knowing that your finances are in the hands of experienced professionals who are passionate about helping you maximise your financial potential?
Ready to experience the difference? Contact us today for a complimentary consultation and discover how our tailored accounting solutions can empower your financial future.
What our clients say?
Thrive CFO
Based on 10 reviews
powered by Google
Martin Mulder
Martin Mulder
12:36 17 Aug 23
I have only the greatest appreciation for this company. I was going through a difficult time and they were understanding and accommodating. My tax was handled speedily and efficiently.
Kevin Rademeyer
Kevin Rademeyer
07:20 17 Aug 23
We have been using Melissa, Marche and the rest of the crew at ThriveCFO for over 10 years, in order to compile our annual audit for Law Society. They have been exceptional, efficient and pro-active every year. I would not take the business anywhere else.
Jan de Wit
Jan de Wit
13:13 13 Jun 23
Our firm has been making use of the services of Thrive CFO for more than 10 years. Thrive CFO has amazing staff that is not only extremely helpful, but also very capable. We are extremely happy with their services and will continue to support them. They make accounting easy. Thanks Melissa, Marche and the rest of the Team - You Rock!!
LM Keyser
LM Keyser
07:13 13 Jun 23
The ThriveCFO team has been our trusted accounting and tax partner since 2010. They are competent, honest, approachable, quick to respond, and they really do care. I highly recommend them.
Andre Claassen
Andre Claassen
10:24 08 Jun 23
Prompt, professional and personal service!!
Palabadi Ramaphoko
Palabadi Ramaphoko
19:38 15 May 23
I'm impressed with the work you do. You are extremely professional and polite. I hope we will grow big together!
Deidre Oosthuysen
Deidre Oosthuysen
12:20 04 May 23
I feel as though Thrive CFO is a natural part of our business. 100% professional. Very knowledgeable. Incredibly organised. And with a work ethic and proactive communication practices, I know I am in the very best hands possible.
Sean Fabian
Sean Fabian
07:45 04 May 23
As someone who has had the pleasure of working with Thrive CFO, I can confidently say that they are an exceptional company with an unwavering dedication to their clients. From beginning to end, their commitment to providing top-tier financial services is evident in every interaction.One of the things that sets Thrive CFO apart is their focus on education. They take the time to educate their clients on financial best practices and help them understand the reasoning behind their recommendations. This approach ensures that clients are empowered to make informed decisions about their finances.Thrive CFO also uses the latest technology to streamline their services and make the financial management process as efficient as possible. They utilize cloud-based software to provide real-time financial data and make it easy for clients to access their financial information at any time.Overall, Thrive CFO is an exceptional company that is dedicated to providing personalised financial solutions that help their clients succeed. If you're looking for a financial firm that truly cares about your success, I highly recommend Thrive CFO.
Michael Dawson
Michael Dawson
15:48 02 May 23
Great experience with the team! Always willing to assist with questions and able to help guide my small business to ensure that I am compliant.
Riaan Schlebusch ITMC
Riaan Schlebusch ITMC
12:15 21 Apr 23
Professional, smart and friendly people.You only deal with the best of the best, and they know how to answer your questions, and they ensure that they understand you, and make they make sure to take the time to know your business.
See All Reviews

Ready To Take Your Financial Success To New Heights?

Scroll to Top