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Press Release: ThriveCFO welcomes The Accounting Company as our newest franchisee

ThriveCFO, a cloud accounting group of firms, offering solutions for the start-up & SME sector, teams up with The Accounting Company, which is joining the group as its newest franchisee. Currently operating from their offices in Edenvale, South Africa, The Accounting Company will now help expand the national footprint of the group of companies founded by Luan van Rhyn, back in 2007.


The Accounting Company combines its long-standing business experience with a passion for people. They have provided financial services and accounting support to start-ups and SMEs since 2013. With more than 50 years of combined corporate finance background, the team leaders bring a wealth of knowledge to the table.

As qualified CA (SA)’s, the team brings a holistic approach to accounting that empowers their clients with the infrastructure and strategy they need to transform their business and achieve financial independence.

At The Accounting Company, this has enabled them to build a strong, competence-oriented team, providing advisory support to, and implementing financial plans for, their clients.

As a result of this approach, the team enables clients to smooth out their business journey to financial independence by providing advisory insight to make the best decisions available, whilst helping them execute the details along the way.


“We are very selective in whom we work with. Not only clients but also Franchisees that we hand the proverbial “keys”. We were therefore very happy when our paths crossed with Joanne and Beverley, as there was an immediate alignment. It’s important to share a similar vision with our partners, and we feel strongly that that is exactly what we have in The Accounting Company leadership team and their staff. A shared vision and similar values will see to our continued exponential growth in the South African SME market.”

Luan van Rhyn, CEO at ThriveCFO


The Accounting Company champions a modern, tech-based firm that delivers reliable results without losing the personal touch with its clients. They are relentlessly focusing on promoting the following values in the running of their practice: responsibility, engagement and innovative activity, integrity, and mutual respect, as well as open communication. They believe that with a strong financial plan in place, clients know that they are building toward both the short-term and long-term future. They help them put the structures and systems in place to create a financial ecosystem that makes independence and automation that much simpler.


“We’ve searched long and hard to find a business partner whose values and vision are in line with ours. A partner who will encourage us, who values our knowledge and expertise, and who will celebrate our continued efforts to make a difference to our clients. The TAC team is beyond excited to join the ThriveCFO family. We’re all looking forward to working with and being a part of a future-orientated brand, an accounting firm that sees beyond the numbers and is making moves to support clients in all spheres of business.”

Joanne Scott, Team Leader at The Accounting Company


Being able to understand business allows The Accounting Company to work effectively in the area of SME finance, especially in businesses at stages of rapid growth, which face the challenges that are typical of this scaling phase.

To find out more about the Team Leaders heading up The Accounting Company, you can visit their respective LinkedIn profiles

Joanne Scott CA (SA)               –           LinkedIn Profile

Beverley Scott CA (SA)            –           LinkedIn Profile

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Martin Mulder
Martin Mulder
12:36 17 Aug 23
I have only the greatest appreciation for this company. I was going through a difficult time and they were understanding and accommodating. My tax was handled speedily and efficiently.
Kevin Rademeyer
Kevin Rademeyer
07:20 17 Aug 23
We have been using Melissa, Marche and the rest of the crew at ThriveCFO for over 10 years, in order to compile our annual audit for Law Society. They have been exceptional, efficient and pro-active every year. I would not take the business anywhere else.
Jan de Wit
Jan de Wit
13:13 13 Jun 23
Our firm has been making use of the services of Thrive CFO for more than 10 years. Thrive CFO has amazing staff that is not only extremely helpful, but also very capable. We are extremely happy with their services and will continue to support them. They make accounting easy. Thanks Melissa, Marche and the rest of the Team - You Rock!!
LM Keyser
LM Keyser
07:13 13 Jun 23
The ThriveCFO team has been our trusted accounting and tax partner since 2010. They are competent, honest, approachable, quick to respond, and they really do care. I highly recommend them.
Andre Claassen
Andre Claassen
10:24 08 Jun 23
Prompt, professional and personal service!!
Palabadi Ramaphoko
Palabadi Ramaphoko
19:38 15 May 23
I'm impressed with the work you do. You are extremely professional and polite. I hope we will grow big together!
Deidre Oosthuysen
Deidre Oosthuysen
12:20 04 May 23
I feel as though Thrive CFO is a natural part of our business. 100% professional. Very knowledgeable. Incredibly organised. And with a work ethic and proactive communication practices, I know I am in the very best hands possible.
Sean Fabian
Sean Fabian
07:45 04 May 23
As someone who has had the pleasure of working with Thrive CFO, I can confidently say that they are an exceptional company with an unwavering dedication to their clients. From beginning to end, their commitment to providing top-tier financial services is evident in every interaction.One of the things that sets Thrive CFO apart is their focus on education. They take the time to educate their clients on financial best practices and help them understand the reasoning behind their recommendations. This approach ensures that clients are empowered to make informed decisions about their finances.Thrive CFO also uses the latest technology to streamline their services and make the financial management process as efficient as possible. They utilize cloud-based software to provide real-time financial data and make it easy for clients to access their financial information at any time.Overall, Thrive CFO is an exceptional company that is dedicated to providing personalised financial solutions that help their clients succeed. If you're looking for a financial firm that truly cares about your success, I highly recommend Thrive CFO.
Michael Dawson
Michael Dawson
15:48 02 May 23
Great experience with the team! Always willing to assist with questions and able to help guide my small business to ensure that I am compliant.
Riaan Schlebusch ITMC
Riaan Schlebusch ITMC
12:15 21 Apr 23
Professional, smart and friendly people.You only deal with the best of the best, and they know how to answer your questions, and they ensure that they understand you, and make they make sure to take the time to know your business.
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