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Digital at the heart of the business model

“Technology is like electricity. It just is.

It is all about how we implement it to work for us”

Luan van Rhyn


The role of the Accountant has changed so much in the last 5 years that you have to think twice some days about what your actual role is.

The exciting thing about it all is that we just got started! There are more radical shifts coming. Shifts we cannot anticipate yet…

Many fellow Accountants I speak to are intimidated by this, unsure of where they will fit into this and how it will affect their practices. In all of this, we see opportunity!


We see the opportunity to add value on different organisational levels that are not strictly finance only. The Digital Accountant is one that plays a pivotal role in strategic thinking on how to manage processes and integrate the appropriate systems and apps. One that manages the big picture outcomes through the use of technology. Technology is not there to replace us. It is here to enable us.

It is really important to come to terms with the fact that what we were taught over the last hundred years, is no longer best practice. To not even mention, relevant.

If not COVID19 – It will be something else

If there is one history is teaching us, is that if it is not COVID19, it will be something else that threatens the livelihood of your business. The idea of future-proofing your business, therefore, becomes an ideal that should be embedded into your business model. Something you strive to achieve each day. You never know. The future might just be tomorrow. Many business owners we talk to have now realised that they stuck to their old ways for too long, and now pay the price. Some are greater than others.

It is not about the apps

There is one mistake we made 6 years ago and many of the clients we speak to today still make. The idea is that when I subscribe to a specific app, my business became a digital one as a result. It could not be further from the truth. Truly moving to a digital business, involves so much more. It requires the complete re-engineering of business processes. We have to rethink how we engage with our customers, how we deliver on our promise of service/product excellence, and how that will all affect our bottom line. Driving efficiency and profitability is at the heart of the change we’re making. The one that goes unseen unfortunately is connection.

Our AppsMap


Xero Accountant


We are not talking about connections, as in digital connections, where apps share information with one another. We are referencing more human connection

The more digital we become, the greater the need for human connection and interaction.

In our firm, we place great emphasis on personal interaction. We have built up an ecosystem of apps that allows us to deliver more consistently on that drive. The promise is to deliver a more efficient, more cost-effective, but mostly, more personal service. The more of the transactional, repetitive tasks we can automate and streamline, the more time we have available for the real things that matter.

Talking to our clients.

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Martin Mulder
Martin Mulder
12:36 17 Aug 23
I have only the greatest appreciation for this company. I was going through a difficult time and they were understanding and accommodating. My tax was handled speedily and efficiently.
Kevin Rademeyer
Kevin Rademeyer
07:20 17 Aug 23
We have been using Melissa, Marche and the rest of the crew at ThriveCFO for over 10 years, in order to compile our annual audit for Law Society. They have been exceptional, efficient and pro-active every year. I would not take the business anywhere else.
Jan de Wit
Jan de Wit
13:13 13 Jun 23
Our firm has been making use of the services of Thrive CFO for more than 10 years. Thrive CFO has amazing staff that is not only extremely helpful, but also very capable. We are extremely happy with their services and will continue to support them. They make accounting easy. Thanks Melissa, Marche and the rest of the Team - You Rock!!
LM Keyser
LM Keyser
07:13 13 Jun 23
The ThriveCFO team has been our trusted accounting and tax partner since 2010. They are competent, honest, approachable, quick to respond, and they really do care. I highly recommend them.
Andre Claassen
Andre Claassen
10:24 08 Jun 23
Prompt, professional and personal service!!
Palabadi Ramaphoko
Palabadi Ramaphoko
19:38 15 May 23
I'm impressed with the work you do. You are extremely professional and polite. I hope we will grow big together!
Deidre Oosthuysen
Deidre Oosthuysen
12:20 04 May 23
I feel as though Thrive CFO is a natural part of our business. 100% professional. Very knowledgeable. Incredibly organised. And with a work ethic and proactive communication practices, I know I am in the very best hands possible.
Sean Fabian
Sean Fabian
07:45 04 May 23
As someone who has had the pleasure of working with Thrive CFO, I can confidently say that they are an exceptional company with an unwavering dedication to their clients. From beginning to end, their commitment to providing top-tier financial services is evident in every interaction.One of the things that sets Thrive CFO apart is their focus on education. They take the time to educate their clients on financial best practices and help them understand the reasoning behind their recommendations. This approach ensures that clients are empowered to make informed decisions about their finances.Thrive CFO also uses the latest technology to streamline their services and make the financial management process as efficient as possible. They utilize cloud-based software to provide real-time financial data and make it easy for clients to access their financial information at any time.Overall, Thrive CFO is an exceptional company that is dedicated to providing personalised financial solutions that help their clients succeed. If you're looking for a financial firm that truly cares about your success, I highly recommend Thrive CFO.
Michael Dawson
Michael Dawson
15:48 02 May 23
Great experience with the team! Always willing to assist with questions and able to help guide my small business to ensure that I am compliant.
Riaan Schlebusch ITMC
Riaan Schlebusch ITMC
12:15 21 Apr 23
Professional, smart and friendly people.You only deal with the best of the best, and they know how to answer your questions, and they ensure that they understand you, and make they make sure to take the time to know your business.
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